As a former wholesaler, we are a direct importer of tropical fish from over 17 countries, new fish arrive weekly. We take the quality of our livestock very seriously. We figure if you only sell fish, you should be the best at it. We quarantine most of our livestock for 4 days prior to releasing. After quarantine, we issue a health certificate at the time of purchase. This certificate provides proof of the health and quality of your purchase.

All of our direct shipments are posted below with time, date and origin. After quarantine, all arrivals are for sale directly from our shop. You can also buy online, where you can purchase, pick-up-and-pay or possibly have it delivered.

The Fish Factory is dedicated to providing the best tools, knowledge and support to make your aquarium experience unsurpassed in Wisconsin.

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9218 West Oklahoma Ave. West Allis, WI 53227
Phone: 414-546-2201

Join our team - click here for the application

Store hours

Monday—Friday: 10:00AM–9:00PM
Saturday: 10:AM–7:00PM
Sunday: 12:00AM–6:00PM


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