West Allis, WI
Tropical Fish & Supplies, Aquarium and Custom Services
Family owned and operated, est. 1986

If it swims, we sell it!

Milwaukee’s Source for Aquarium Inspiration

At it’s heart, The Fish Factory is a proud, family owned local company established in 1986. The goal is always to provide, not just advertise, the best healthy fish in a clean attractive environment. From marine & freshwater fish, to state of the art products, it's all here. Coupled with custom designed aquariums, and being the oldest maintenance firm in the area, we are your one stop shop. We want to you get excited about aquarium keeping.



Our focus is on direct importing 90% of our livestock. We use a unique disease treating program. All livestock must pass inspection before releasing to you. This takes our staff about 40 hours a week, just to maintain the quality you see at our location. Since 1986 we have shown pride in our shop, livestock and our excellence in customer service. We welcome you to a new experience in tropical fish keeping. We invite you to our beautiful, national award winning aquatic gallery of fish and supporting items to mentor you into the aquarium of your dreams.



The Aquatic Experience



When you arrive at The Fish Factory, you will instantly be greeted by 100’s of clean underwater environments teaming with tropical fish from around the world. This provides you with design ideas of what you can do with your own aquarium design. As you continue your journey through, you will notice natural sections to inspire you to "go green". Using living corals, aquatic plants and supporting natural hardscape, you can let your imagination run free.


Let us assist you in working on your natural interior in a fun relaxed environment. Freshwater not your thing? No problem, continue your walk through to the living reef, a 2000 sq foot retreat dedicated to marine fish and corals. In this Caribbean themed showroom, your dreams begin. Many of our customers have described The Fish Factory as a tropical oasis graced with, beauty, warmth and style.






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